MA Project

In this project I wanted to raise awareness to animals impacted by deforestation through surface pattern and applied design. I made the brand 'knd' which was made to bring together a community of likeminded people, who care about animals and the environment. I created two ranges as I wanted to see how I could appropriately target two different demographics with the same issue. I wanted to make my brands aesthetic tie in with the hand made feel I had running throughout my project. The leaves seen in these images were cut out of paper by hand, its purpose was to draw attention and add a fun talking point to my brand.

This is a papercut logo that I created for my brand knd.

This is a wall made up of paper cut leaves, which I cut out by hand.

MA Project

This is a papercut logo that I created for my brand knd.

This is a wall made up of paper cut leaves, which I cut out by hand.

I wanted to make a strong visual identity for my brand with a handmade feel

I created some tags which would be used on products from both ranges

I wanted to create a leaflet that would give information about deforestation, this would would be with the product when purchased

I wanted this to have a handmade and tactile feel to it

By having a fold out leaflet I felt that this would be more engaging for the audience and make them want to read it as they are physically opening it

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